We know that the ‘Software is eating the world’ and that this is one of the best times to start a Tech startup but this big question remains. “Can a non-tech founder build a great technical startup?”.
Before you think that the title is a clickbait, we would like to ask you a question. Have you yet found a startup with only one guy doing everything? Only one guy having all the skills required to make the business work? Only one guy being perfect at whatever he does in the startup? No. In fact, the very first thing that smart business personalities talk about is delegation. The ability of getting other people to do the work that they’re good at so you can have the time to do the work that you’re good at.
There is a stereotype of a tech startup founder who is a geek locked into a room with fluorescent lighting banging away on a keyboard. If you are not a coder but dream of starting a tech business, there is hope for you. There are many who have done it and you can do it.You don’t have to be a master coder to build a great startup. Why? Because running a business requires a lot more than the ability of pressing keys on a keyboard and building software. Perhaps the best examples of this are
Jack Ma, founder of Alibaba, one of the biggest e-commerce company in the world.
And, Steve Jobs, co-founder of Apple.
We believe in the idea of helping people so here we have listed a few tips you can use if you are a non-technical guy and are looking to build a successful software business.
Tips for a Non-Technical Founder of a Tech Startup
Analyse and Evaluate your skills - Before starting a tech startup, you need to realise what skills you have and do they match with the objectives you’re trying to achieve. There are different levels of nontechnical skills. Find out where do you fit in that spectrum.
Target the right market & reach out to your potential customers- You should choose which market you want to go for and then do extensive research on what customers are getting and what is lacking. You should be able to learn what is important to customers and how you can help them with it. You don’t need to be a geek to get real customer insights. To pivot into a new industry, think big, but start small and choose a niche so as to have clear target customers to call on.
Validate your business idea - Before you even think about building anything test your business idea. A great way to do this is to set up a landing page and drive some traffic to it. It is easy to create a landing page without doing any coding. You can use third-party tools for that. Run ads on social media and drive traffic to it. The number of signups will give you a rough estimate of whether it’s good to start writing code for your service.
Learn How to Communicate with Developers - The most important skill a Non-Tech entrepreneur requires is communication. If you can’t have any idea of how to communicate your vision to developers then it’ll always remain a dream and never come to fruition. You can’t write good requirements if you don’t have some understanding of the technology of your product. All modern technology systems consist of a front end and a back end, so it’s essential to understand how these work as they pertain to your product.
Start selling your product/service right away - You should assume that the building the software will take time so you shouldn’t wait to sell it. In software, “build it and they will come” is not a reality. You should start selling it as soon as possible because building a software product for a company is not a project. It's a journey. Keep developing customers, that way when the product launches, business customers will be lined up.
Get a technical co-founder or project manager - You have to admit that you need someone to look over the technical side of the startup if you don’t have the affinity to tech stuff. You should handle the other side of the business, like marketing, getting investors and handling finances. Its ultimately your choice on whether you want a co-founder or just a project manager who will handle the developers hired to build the software.
In conclusion, as a non-technical founder you need to focus on your strengths and find ways to meet the technical gap to build the product you want.
How can PDA help you?
You can also get PDA to help you make your startup successful faster. How?
We at PDA recognise that every tech startup is different and it requires special care and attention. So, we make sure that our team of experts help you push your startup to great heights even if you’re a non-tech founder. Experts at PDA make sure that you receive tailored help. We provide you with
that you can use to upgrade your technology infrastructure at a much lower cost. Our customized CRM solution will make sure that your business keeps running without any hiccups. Your IT infrastructure will be in a much better place due to our world class software.